Data: Useful Or Wasted
Homepage Accessibility links Skip to content Accessibility Help Sign in Home News More Search BBC BBC PAID AND PRESENTED BY: About this Modernise data Control to customise Every single day, a modern enterprise organisation will collect, generate, store and use a significant amount of data — but 90% of that data goes to waste because companies don’t know how to analyse it or access it, or that it exists at all. There can be a lot of value in that data. It can help your business understand your customers and clients, track your employee productivity, uncover your operational trends and make predictions about your future profitability. “To be able to deliver a good customer experience to individuals, we need to understand those individuals because the more personalised we can be, the more valuable we are to those customers,” said Jodie Sangster, CMO for IBM for Australia and New Zealand. “The way to gain that understanding is through data.” But to unlock that value, you need ...